What is typesetting?

Typesetting is the activity of arranging printed text and images on the page when preparing a book, newspaper, etc. for printing (defined by the Cambridge Dictionary) and, nowadays, for sharing digitally.

The point is not merely to arrange the text and images so they look nice and fit on the page. Although of course this is part of it! The real value comes when the person typesetting truly understands how people read and process information. Whether that be information in a printed format, or in a digital format. By understanding this they can best arrange text and images to achieve the impact the author is after as we explain in more detail in our piece on typesetting’s role in publication design.

With a thorough understanding of the psychology of design and how the brain reads and processes information our team can make sure your work has the impact you’re after.

The typesetting process

First our team will meet with you to go through the brief. This will involve talking through your objectives, the KPIs, the audience and wider stakeholders to establish what success looks like for you. We will then take all of this information to serve as a reference to check against as we work.

Prior to beginning any work we will review your brand guidelines and apply it as a frame within which we will then typeset your document. Any datasets you have will be recreated bespoke in line with your brand. Prior to sharing a first draft with you the document in its entirety will be checked against your brand guidelines and reviewed for accessibility.

Once the first draft has been issued we will work closely and collaboratively with your team to implement amends following your internal review process. Once the document is complete our team will then undertake the final accessibility checks and prepare it for print or for sharing digitally.

The Benefit to You: Improved readability, engaging datasets, brand consistency, accessibility support, print-ready files (our team can also manage the printing process on your behalf).

How our team adds value through typesetting

Having taken the time to craft your report you want to ensure what you say is heard, and remembered.

Our graphic designers will ensure your message resonates. They have a profound understanding of how people read and process written information which they will apply for maximum effect.

Policy reports often contain complicated data within the text that you need to support your conclusions. Our team can advise on the best way to present this, whether that be in individual graphs or by creating bespoke infographics. All of which will be done in your branding and in an accessible format.

When it comes to highlighting important information or issues, typesetting is everything. We transform your facts and numbers into compelling visual stories, that make it easier for your audience to digest complex information.

We work with people who need to communicate in an effective way with their audience through their publications. People who need to stand out from their competitors and deliver complex messages which cut through and have impact.

Often, we work with people who need things turned around at pace, without quality being compromised. Once we have committed to a deadline we meet it, our team has honed their skills in worked effectively and efficiently on projects ranging from Development Consent Orders for Nationally Significant Infrastructure Projects to high profile, press worthy reports – skills they would be able to draw upon to add value to you.

So, if you’ve a report which could benefit from typesetting then we’d love to hear from you – email us and get a quote.