How graphic design adds value

We’ve created visual identities for organisations, designed research reports for think tanks and built marketing collateral for businesses across London and beyond. If your organisation needs graphic design that reflects the quality of your work, that’s what we do.

The discipline of graphic design

What do we actually mean by graphic design and how it adds value:

Graphic design is the art (and science) of representing ideas visually through the use of typography, colour and space.

It is not simply how you make something aesthetically pleasing. Done well graphic design engages your audience and communicates your message.

This is why we invest in understanding the psychology behind design and how people process information. It allows us to deliver work which is effective, as well as easy on the eye.

If you need people to see something and take action, or if you want them to see something and feel a certain way then our graphic designers can help you make this happen.

Supporting you: how our graphic design team work

From brochures to investor decks, exhibition banners to internal guides, we approach every project with:

• Clarity – your time is valuable so we get to the point
• Consistency – we have strong views on brand consistency, it’s vital for your brand’s strength and we’ll respect your brand guidelines throughout our work with you. We also know that it’s only by consistently showing up and delivering for you that we can build trust and an ongoing partnership.
• Creativity – through constructive challenge we’ll bring fresh ideas and ways of achieving your goals

Design is very personal – beauty is in the eye of the beholder after all – so we put collaboration at the heart of how we work. By getting to know you (by asking lots of questions!), your customers, your clients we can together draw up a brief to deliver on.

Once a brief, or specification has been agreed we’ll get to work – work which will be grounded in your goals, brought to life through our experience, understanding of the technical side of design and commitment to getting results.

Brochure design

A brochure has to work harder than most things we design. It gets picked up, put down and passed on, and it’s rarely read in the order you planned (or hope). That means it has to make sense at a glance, wherever it’s opened, as well as hold up when someone reads it properly.

Most of the brochures we’re asked to refine aren’t badly designed. Instead, what’s more common is that they’ve been badly structured; there’s too much on the page, no clear order to the information, and type that was set to fit rather than to be read. Getting that right is skill and expertise, not decoration, and it’s the difference between a brochure that gets kept and one that gets forgotten.

As an agency with many years’ experience in brochure design  we work across the whole job: structure and narrative, layout and typesetting, image treatment, and print-ready artwork your printer can use without coming back with questions.

Print, digital, or both. We have the same high standards either way.

Here when you need us

We’ve been in business a while now, we get that timelines change and sometimes so too do objectives. It takes more than tight deadlines and change to scare us off though. We pride ourselves on our flexible approach and ability to adapt to be always in step with you.

Who do we design for?

We’ve delivered graphic design services for organisations as diverse as the City of London Corporation, Centre for Social Justice, Cratus Group, Magply, EDF Energy and io consulting.

We work with people who have a brand they care about. Aims they’re ambitious to achieve. Whether that’s a business leader, charitable leader or leader in the public sector.  So whatever your graphic design needs may be, we’ve got you covered. Our designers are accustomed to working on a wide range of projects, from campaign literature and brochures, to websites and event stand materials.

The scale of our projects might vary but what doesn’t is our dedication to getting it right.

Whether you’re publishing a detailed research report, planning a new marketing campaign, or taking your business on the road to trade shows and exhibitions, our graphic design service is here to make sure you achieve the impact you want.

Click here to get a graphic design agency that cares on your project today.