We were approached by Novus Tea, an award-winning tea manufacturer selling to hotels and retail outlets across the world, to redesign and develop an ecommerce website for their growing range of teas. The challenge was to create an online shop in multiple languages that would appeal to multi-national audiences, yet still maintain a unique and consistent overall brand message.
To reduce the burden of managing an online store, we focused our development work on allowing customers to create their own accounts, process orders and pay online. We also included bespoke functionality, such as custom prices for wholesalers, hotels, and loyal clients, to provide a more efficient online shopping experience.
Our approach to designing and developing the ecommerce website was based on creating a user-friendly and efficient online store that would appeal to both domestic and international customers. We used a responsive design that ensured the website would look great and function well on any device, from desktop computers to mobile phones.
We also ensured that the website was optimised for search engines, with carefully researched keywords and meta descriptions that would help to improve the website’s visibility and search engine rankings. This involved using various SEO strategies, such as optimising product pages, creating relevant content, and implementing a robust link-building strategy.
The end result was a modern, sleek, and responsive ecommerce website that was able to handle multiple languages and currencies, and provided bespoke functionality for wholesalers, hotels, and loyal clients. The website’s improved search engine rankings also helped to increase traffic to the site, resulting in a significant increase in sales for Novus Tea.
Through our redesign and development work, we were able to create a multilingual ecommerce website that was optimised for search engines and provided a user-friendly and efficient online store for Novus Tea’s growing range of teas. Our bespoke functionality, including custom pricing, made it easier for the company to manage their online store, while our SEO strategies helped to improve the website’s visibility and search engine rankings. As a result, Novus Tea was able to reach new audiences and increase their sales significantly.