Website redesign for a non-partisan organisation

Overview

At the end of 2025 we were commissioned to undertake a website redesign for the non-partisan organisation, the Atlantic Partnership.

The Atlantic Partnership is focused on educating the public on international political and economic issues, with a particular emphasis on transatlantic relations.

First established in 2001 they have over two decades of experience, insight and knowledge.

What did they need?

When we first met Atlantic Partnership their website was clean and functional, but outdated in feel. It no longer accurately represented them, nor was it supporting them achieve their goals.

The design therefore needed to be updated and modernised to enhance their organisation’s credibility and make the content easier to explore and digest.

What we delivered:

In this instance our role was all about taking care of the fundamentals, it was not to execute a dramatic rebrand, it was more about bringing things up to date, a case of thoughtful, carefully delivered web design.

To this end we introduced a clean, structured layout to allow the content to lead. The visual language we consequently kept deliberately restrained, pared back while still being confident.

Articles form the heart of the site; we refined hierarchy, spacing and typography so users can quickly scan, find and read what matters to them.

Taking care of the fundamentals means details matter. Behind the scenes we resolved technical issues, including broken embedded elements, ensuring the site works exactly as users expect.

The end result achieved is a refreshed, strengthened and more user friendly website which better reflects the organisation behind it, one with a modern, professional design, with a clearer structure and improved readability.

We recognise that for organisations working in the fields of policy and public discourse, a website is a signal. It needs to signal to your visitor that what you’re saying is credible and worth engaging with. If you need a website which signals this to others, book a meeting with our team today. To first find out more about our approach to website development check out our service explainer.