Social networks have transformed businesses in a way nobody could have predicted. They provide for wonderful marketing opportunities and allow a business to reach a larger number of people in a simple and inexpensive way. Google+ is no exception, and even though it has been slow to start up, it has provided an open door to those potential clients who had refused, for a myriad of reasons, to join social media on other platforms.

Google+ has been showing steady growth among new users, and its lighter, more business like interface is perfect for those who don’t care for gaming or networking in the traditional way. Because of this, Google+ has the potential to reach new heights among professionals, most predict that we will see much more from it, which means that regardless of its humble beginnings, it is a platform that is here to stay.

If you are looking for a new manner to promote your business, and have, until now, depended on your Google ranking to keep your product in the public eye, Google+ offers a unique platform to reach a whole world of people, without much effort and in a lighter, more streamlined way. In today’s world, it is a good idea for businesses to keep a social network profile, but when you are looking for something more, something that is easier to manage, Google+ is the way to go.

Although, as previously mentioned, Google+ has shown to be somewhat slow in taking off, considering it has had to swim against the current with highly competitive alternatives, and detractors have said it would be nothing more than a ship passing in the night, it has shown to be a rising trend in social networking, and those who had spoken against it in the beginning now announce it as the new rising star on the horizon.

In the end, Google+ has advanced slowly but don’t forget it has the power of one of the largest companies in the world behind it. Turning away may prove to be a bad business move in the future. Keeping, or starting your Google+ profile today will allow you to benefit from all it has to offer, while establishing your business amongst a new set of clients you may not have reached in any other way.