Website Brief Guidance

This form is designed to help us collaboratively articulate your vision and requirements for your new website, covering both functional and stylistic aspects.

It will serve to identify key features and design preferences, as well as evaluate your competitors and pinpoint websites you admire or dislike.

By providing as much info as possible, we’ll be best placed to create a website that aligns perfectly with your goals and stands out in your industry.

Your Information

Company Name(Required)

Contact Email(Required)

What are the main products or services that you offer?

In a nutshell - we understand your area of expertise to be the energy sector, both oil & gas and renewables. Are there any plans to focus on one over the other in the future? Or expand into new sectors? Your role within the industry, as we understand it, and service to your clients is as a consultant, providing expert advice and technical guidance to enable your clients to best plan their projects, as listed in the capabilities section. Please correct / expand on this with anything which might not be currently on your website but you would like to be a focus of the new website.

Who is your target audience?

Developers and organisations building and delivering energy projects? Please correct and / or expand with more specific information, names etc.

Who are your direct competitors? This helps us understand how to position you.

Project Goals and objectives

What is the main purpose of your new website?

To market your services and expertise so as to attract and retain new clients? Please correct and / or expand.

What specific objectives do you want to achieve with your new website? (e.g, increase traffic, improve brand awareness, provide more detailed information)

Are there any secondary goals or objectives (e.g., Creating an online home for publications, capturing potential customer data)

Design and Style Preferences

Are there any websites you admire? What do you like about them? (These can be within or outside of your industry)

Are there any websites or styles you dislike and should be avoided as inspiration?

What kind of style do you envision for your website? (e.g., modern, minimalist, text based, creative)

Functional Requirements

What are the key features you need on your website? (e.g., Contact Forms, Booking systems, e-commerce capabilities, blog, user login)

Are they any specific integrations required? (e.g., social media, email marketing, payment gateways, CRM systems)

Are there any third-part services or tools you want to integrate?

Content and Assets

Is there any existing content that needs to be migrated to the new site?

We are working on the assumption the majority of content will be migrated to the new site in one form or another - is this correct? What we will do is create a spreadsheet listing every page on the website which we can go through to determine what content is staying as is, what’s to be merged and what might be retired.

Do you have high quality images and video ready for use, or will you need assistance in sourcing them?

At present the principle source of images is stock, are there any plans to depart from this - to incorporate more imagery of projects worked on / events attended / work in action etc?

Content and Assets

What is your ideal launch date for the website?

Based on the conversations we have had to date we understand the timeline is flexible, but is there anything specific we should be aware of? EG. external events / conferences, internal company events?

Do you have a specific budget range allocated for this project?

As discussed, we will develop a series of options based on the information gathered in this document which will then be developed into a brief.

Timeline and Budget

Do you require ongoing website maintenance and support after the launch?

Yes

Unsure

Are there any specific updates or features you anticipate needing in the future?