Demystifying Digital

Every industry has its acronyms, obvious once you know but irritatingly confusing otherwise.

We want to make the process of launching your website – showcasing your products or services to the world – as straightforward as possible.

To demystify the process we have put together this guide to some of the most commonly occurring acronyms and technical phrases.

UX – user experience. This refers not only to your website but to every interaction someone has with your organisation, whether that’s physical or digital. When it comes to a website it should be easy to navigate (on any device!) so your visitors can find the information they’re looking for as fast as possible.

Yes, you want people to stay on your website and have a good old look around at everything you do or sell but you don’t want to do this by making things hard to find, because people will leave, leaving you with high bounce rates.

Bounce rates – a measure of how quickly people leave a page on your website. If you have a high bounce rate it means people aren’t hanging about to engage with your content.

UI – this stands for user interface and only relates to the digital environment. It goes hand with user experience. UX is the interaction and experience a user has when using a product or service. UI is the specific system a user interacts with.
UX – How you feel driving a car
UI – The actual car

CTA – otherwise known as a call to action and most definitely not to be ignored.

You may think it’s clear what action you want people to take but everyone is digesting so much information online you really need to make it as clear as possible what you want them to take next.

Clickable buttons are great for this, for example ‘Get yours today! Or, Book your free demo here.

Organic search – everything that appears on a search engine that you’ve not paid to have there advertising your website. This is principally due to SEO.

SEO – search engine optimisation. Search engines use tools called bots which comb through websites for their content which it then indexes, the web page results that come up when you type a question into a search engine are a result of the search engine hunting through its index for the answer and finding it in those web pages.

There are many techniques to optimise your website for search engines and each search engine has a guide to how it should be done (Google SEO, Bing). Overall there are two types of technique:

White hat SEO – optimising your website with the website user in mind, so producing authoritative, useful, engaging content, optimising images for speed and formatting for mobile to name a few.

Black hat SEO – optimising your website with the aim of manipulating the search engine to get a higher ranking. This is not recommended!

HTTP – hypertext transfer protocol. The protocol allows different systems to communicate with each other. The data that is being communicated is not encrypted.

HTTPS – the ‘s’ here stands for secure and this requires an SSL certificate. This gives a website authentication and allows for an encrypted connection.

SSL – secure sockets layer. An SSL certificate and a website using https reassures users that the data they are transferring through the website, such as their card details, is encrypted and secure.

For a jargon free chat with the team about your project get in touch today.